Checklist – Is your brand visible where decisions are made?

01

Your brand through the eyes of AI

How language models perceive and describe your brand

Question 1 / 15

Do you check how ChatGPT, Gemini or Perplexity describe your brand when someone asks about your product category?

✅ Yes, regularly ⚠️ Once or occasionally 🔴 No, never

Question 2 / 15

Does AI correctly identify your USP and positioning — the way you define them?

✅ Yes, accurately ⚠️ Partially, with errors 🔴 I don't know

Question 3 / 15

What sources does AI cite when talking about your brand? Are they sources you control?

✅ Our own media ⚠️ Mix — partly external 🔴 Haven't checked

Question 4 / 15

Does your brand appear in AI responses when someone asks about solving a problem — not just when typing your brand name directly?

✅ Yes, we're recommended ⚠️ Occasionally 🔴 No / I don't know

Question 5 / 15

Do you know which competitors are described more often or more favorably by AI than your brand?

✅ Yes, we have the analysis ⚠️ Intuition, no data 🔴 No idea

02

Your brand in Social Listening

What people are saying and whether it aligns with your narrative

Question 6 / 15

Do you monitor the words and emotions customers use when talking about your brand — not just how often they mention it?

✅ Yes, ongoing monitoring ⚠️ Occasionally 🔴 I only look at reach

Question 7 / 15

Do you know which platforms host the most influential conversations about your category — not just about your brand?

✅ Yes, we have a map ⚠️ We assume it's Instagram 🔴 I don't know

Question 8 / 15

Does the narrative customers build around your brand match the messaging you put out?

✅ Yes, they're aligned ⚠️ Partially 🔴 There are gaps

Question 9 / 15

Do you track which content about your brand drives real interest — not just likes?

✅ Yes, we analyze engagement ⚠️ Mainly looking at reach 🔴 We don't analyze it

Question 10 / 15

Do you know when during the year your brand organically gains traction in social media?

✅ Yes, data-driven calendar ⚠️ Intuition + industry peaks 🔴 We haven't analyzed it

03

Connecting perspectives in the Customer Journey

Do you know where customers discover your brand and where they verify it

Question 11 / 15

Do you know at which point in the customer journey your customers turn to AI for information about your category?

✅ Yes, we have data ⚠️ We assume, no data 🔴 We don't know

Question 12 / 15

Does your content strategy separately address: content for AI algorithms and content that builds emotional engagement in social media?

✅ Yes, two distinct approaches ⚠️ One content for everything 🔴 We haven't thought about it

Question 13 / 15

Do you analyze customer behavior AFTER purchase — what they say in social media and whether those opinions feed into AI?

✅ Yes, full feedback loop ⚠️ We track NPS, no further 🔴 We stop at conversion

Question 14 / 15

Do you base content budget decisions on data from both social listening and AI presence analysis?

✅ Yes, both sources ⚠️ Mainly one source 🔴 Gut-feeling decisions

Question 15 / 15

Do you have a clear picture of what your brand needs to change to be more visible — for both people and AI?

✅ Yes, we have an action plan ⚠️ We have direction, no plan 🔴 We're just getting started

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Are you visible where decisions are made?